Custom operations software for ecommerce fashion
Stop getting
stitched up.
Your forecast hasn’t been true since March. Your supplier’s gone quiet since the deposit cleared. And the next buy is your biggest bet of the year. Stichup sits across your whole operation and catches the stitch-ups before they cost you.
A stitch-up is what’s been happening to you. Stichup is where it stops.
Live operating model Signals connected
01 / InventoryStock risk12 signals watched
02 / SupplyInbound3 milestones due
StichupOSOne operational layer
03 / EcommerceLaunchReadiness assembled
04 / FinanceMarginDrivers reconciled
05 / GrowthCampaignStock-aware brief
A
Agent prepared
Reorder investigation ready for buyer review
Built for styles, colours & sizesConnects what already worksHumans approve every dollarManaged custom software
The operational gap 01
Your brand already has software
The stitch-up happens between it.
Growing fashion brands rarely need another dashboard. They need information that actually moves between their systems. Every gap it doesn’t cross is somewhere to get done over.
Stichup is that layer, built around the stack you already run. Less rebuilding context. More deciding.
stitch-up /ˈstɪtʃ-ʌp/ n., Australian. Getting done over, usually by someone you trusted. See also: your freight invoices.
A calmer operating day 02
A fictional Stichup workspace
Open one view.
Know what needs you.
Instead of opening six systems and rebuilding the story, your team starts with the exceptions, context and decisions that matter today.
Friday, 14 August
All systems connectedGood morning, Alex.
Today’s brief
Your operation is steady. Four items need a decision; the rest are being monitored.
Needs your attentionPrepared in priority order
View all →Launch stock riskStudio Legging · Forest · sizes M–L
HighReview →Supplier milestone overduePO-1048 · promised update 2 days ago
MediumOpen draft →Dispatch exception6 orders passed the agreed threshold
MediumInvestigate →Operational flowLast 7 days
HealthyOrders cleared93%
A
Inventory agentInvestigation complete
ReadyForest is selling 1.8× faster than plan. Current inbound protects XS–S, but M–L may stock out before launch week ends.
Sales velocity ↑ 34%Inbound ETA 28 AugDecision by Today
Illustrative interface using fictional products, figures and business data.
Five commercial modules 02
Start where it stings most
One module.
Several. Or the whole operation.
Each module is shaped around your systems and decision boundaries. Most brands start with 01 and 02: a forecast you can bet a buy on, and an agent that keeps suppliers honest.
Inventory & Planning
The stitch-up: the spreadsheet you reordered from was 60 days stale.
Know what is moving, what is exposed and what to buy next—across every style, colour and size.
- SKU, style & size visibility
- Forecasting & stock cover
- Reorder recommendations
- Size curves & buyer overrides
Supply Chain & Fulfilment
The stitch-up: “in production” has meant nothing since the deposit cleared.
Carry the purchase order from first draft to final receipt, then watch the warehouse exceptions that matter.
- POs & production milestones
- Inbound reconciliation
- 3PL & stock connections
- Dispatch SLA exceptions
Ecommerce & Customer Operations
The stitch-up: the customer asked one question. Three systems gave three answers.
Keep products, promotions, orders and customer conversations connected to the operational truth behind them.
- Product & SKU onboarding
- Listing-health workflows
- Promotion operations
- Supervised service drafts
Finance & Performance
The stitch-up: the margin looked fine until the freight bill landed.
See the operational drivers behind margin, cash and cost—without confusing management reporting with accounting advice.
- Operational P&L & cash flow
- Budgets versus actuals
- Order & product economics
- Cost reconciliation
Marketing & Growth
The stitch-up: the ad platform marking its own homework.
Connect campaign decisions to product performance, customer behaviour and the inventory available to sell.
- Spend, attribution & ROAS
- Email & SMS reporting
- Product-aware recommendations
- Before-and-after tracking
The complete operating system 03
Stichup OS
Not more dashboards.
Reliable information flow.
The complete implementation connects the command centre, inventory, forecasting, reordering, supply chain, fulfilment, ecommerce, customer service, finance, marketing and activity history.
When one area changes, the next decision receives the context it needs.
Discuss the complete OSStichup OSOperational command centre
01Inventory & forecast
02Reordering
03Supply & manufacturing
04Fulfilment
05Ecommerce operations
06Customer service
07Finance
08Marketing
09History & governance
Managed Agent Team 04
Agents handle the checking
People retain
the judgement.
Add a managed team of specialised agents to the modules you choose. They check everything, draft the work, and never get bored at line 4,000 of an invoice. Nothing acts without approval.
Inventory agent
Monitors stock risk and prepares an investigation.
Purchasing agent
Checks overdue supplier and production milestones.
Fulfilment agent
Identifies stuck orders and drafts a warehouse enquiry.
Customer service agent
Gathers order context and prepares a reply.
Reporting agent
Assembles a clear management summary.
Marketing agent
Matches campaign ideas to available inventory.
Fulfilment agent · 09:42
Six orders passed the dispatch threshold without tracking.
The agent checked order status, warehouse records and recent sync activity before preparing one consolidated enquiry.
✓ObserveException detected✓InvestigateContext assembled✓DraftEnquiry prepared4ApproveOperations review
Draft warehouse enquiry
Could you please confirm dispatch status for the six orders listed below? All passed our agreed threshold this morning and currently have no tracking event.
Supervised autonomyFrom visibility to safe routine
1ObserveMonitor systems
2InvestigateGather context
3RecommendPropose action
4DraftPrepare the work
5Act with approvalHuman confirms
6AutomateProven, low-risk routines
Integrations 05
We handle the connection work
Your existing stack,
made operational.
We integrate with the systems your operation depends on. Where an API is available, we connect directly. Where it isn’t, we design a safe, maintainable workflow around the available data.
Stichup does not replace functioning systems without a good reason. It connects and extends them.
01Ecommerce platforms
02ERP & inventory
033PL & warehouse
04Accounting & banking
05Meta & Google Ads
06Google Analytics
07Email & SMS
08Customer support
09Marketplaces
10Spreadsheets
11Supplier files
12Slack & email
Platforms are connected or custom-integrated according to your requirements; named categories are not a claim of universal prebuilt support.
Cut for fashion commerceNot adapted from generic SaaS
Fashion has a different
operational grain.
Developed from real fashion ecommerce operations, not a template. The first Stichup ran inside an established Australian clothing brand: $7,000 clawed back in fulfilment credits, $22,000 of unopened invoices flagged, $77,000 a year found hiding in the bank ledger. Built for styles, colours, sizes, drops, suppliers and 3PLs.
Style → colour → sizeSeasonality & launchesOverseas lead timesMulti-channel stockReturns & substitutionsMargin at product level
How the service works 06
Managed from discovery onward
Built with your operation.
Operated for the long term.
Stichup is a managed custom-software service—not a self-serve app bought with a credit card.
- 01Discover
Map the workflow, systems, data and opportunity.
- 02Design
Define the operating model, boundaries and success measures.
- 03Build
Create the integrations, interfaces and workflows.
- 04Prove
Test with real data, edge cases and human review.
- 05Operate
Monitor, maintain and improve the live system.
- 06Expand
Add modules and agent capabilities over time.
Choose your starting point 07
Start with one module.
Solve one problem without replacing the rest of your stack. For most brands that’s the buy: a forecast you can commit to, and an agent chasing supplier milestones.
- Defined workflow and owners
- Relevant system connections
- Purpose-built visibility
- Optional supervised agents
- Designed to expand later
Build Stichup OS.
Create one operational layer across the business, with reliable context passed between teams.
- Cross-functional command centre
- Shared operating definitions
- Connected exception workflows
- Managed agent team
- Governance and activity history
Operational workflows 08
Connected work in practice
Context moves.
Decisions stay accountable.
One view before the go-live decision.
Campaign plan→
Inventory check→
Inbound risks→
Fulfilment readiness→
Clear decision
A missed milestone becomes a managed exception.
Milestone passes→
PO context gathered→
Follow-up drafted→
Launch risk escalated
Demand evidence, prepared for buyer judgement.
Sales + stock→
Inbound included→
Distortion considered→
Buyer approves
A stuck order reaches the right person with context.
SLA passes→
Order assembled→
Warehouse note drafted→
Impact escalated
Faster context without outsourcing empathy.
Question arrives→
Order + tracking found→
Reply prepared→
Sensitive case reviewed
The operational reasons behind the numbers.
Finance→
Inventory→
Marketing→
Ecommerce→
Leadership view
Human oversight and governance
Automation with
clear boundaries.
Leadership, empathy and commercial judgement remain human work. Stichup makes the supporting operational work visible, reviewable and easier to govern.
Approval by risk
Define which actions need review and who can approve them.
Ownership & escalation
Keep an accountable owner and a clear path when exceptions deepen.
Permissions
Configure access around roles, responsibilities and sensitive operations.
Activity history
Record relevant user and system actions; broader decision and agent auditing can be configured.
Documented operation
Maintain operating notes, definitions and procedures beside the system.
Frequently asked questions 09
The practical details
Before we
start stitching.
Why is it called Stichup?
A stitch-up is Australian for getting done over. Unwatched operations do it constantly — split parcels, misapplied rates, invoices nobody opens. Stichup exists to end them. The spelling is ours.
Is Stichup an off-the-shelf SaaS product?
No. Stichup is a managed custom-software service. We shape each implementation around your workflows, systems, data and decision boundaries.
Do we need to replace our current systems?
Usually not. We preserve systems that are doing their job, then connect and extend them. Replacement is considered only when there is a clear operational reason.
Can we start with one module?
Yes. A focused module is often the right first step. It is designed so that adjacent workflows and the complete Stichup OS can be added over time.
Which platforms can Stichup integrate with?
We work across ecommerce, ERP, 3PL, accounting, marketing, support and communication systems. Specific connections are assessed during discovery; where a direct API is unavailable, we design around safe data access.
Will agents act without approval?
Only within boundaries you have deliberately approved. We begin with observation, investigation and drafting. Proven low-risk routines can be automated later, with logging and escalation paths configured for the workflow.
Does Stichup provide accounting or tax advice?
No. Finance modules provide operational reporting, reconciliation and decision support. Your accountants and advisers remain responsible for regulated accounting and tax matters.
How long does implementation take?
It depends on the workflow, data quality and integrations involved. Discovery establishes a realistic scope, proof plan and expansion path before the build begins.
Start with wherever you’re getting stitched up
Your systems, workflows and decisions—stitched together.
Bring us one operational problem. We’ll map what is happening now, what should connect and where a carefully designed system can help.